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To celebrate National Gummi Bear Day, we transformed HARIBO's social channels into a non-stop good vibes zone. This all-day livestream was buzzing with feel-good videos, including fan-made content, influencer collabs, and some seriously fun news skits. The whole campaign was sweet: with lead-up paid and organic social posts, a super cool AR filter, influencer segments, a hotline to report your own good news, and of course, the ultimate good news stream.











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