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Meet Chewy Channel. The world’s first streaming network for dwindling attention spans, where full episodes aren’t just binged, but microbinged in just seconds and are all powered by the tiny gummies you can’t help but play with.
HARIBO
CHEWY
CHANNEL
SOCIAL VIDEO SERIES
MY ROLE: WRITER ACROSS THESE FOUR SERIES
SUPPORTING CONTENT
MICRO BINGE BOXES
We created the Micro-Binge Box to bring Chewy Channel into the hands of its most dedicated fans and to encourage them to create content of their own.
Each kit included gummies, miniature sets, speech bubbles and a branded PopSocket — everything they needed to stage, film and share their own tiny episodes.
The boxes were also sent to influencers whose content aligned with each series’ genre, giving every show its own built-in audience.
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